I don’t have much experience blogging, just over two months to be exact, but I am starting to realize the immense potential of these great marketing vehicles…our blogs.
I work in media, television and radio mostly. Among other things, producing, writing hosting… I do sales…advertising sales. I plan marketing campaigns that extend between the two media and have over 5 years of experience doing so.
When it comes to selling, I do sales the good old fashion way. I get a lead, call them up, talk to them about their business, see how it is going, learn about what they feel needs to be improved and make my suggestions on how to spice things up with some advertising. I have seen advertising successes and failures first hand. For some, advertising on television and/or radio can be very profitable and for others a waste of time and money.
I focus my efforts on getting someone on board for the long run. Keep a customer satisfied, and he will come back. High retention levels mean easier sales, more money for the business and more money for me. A customer will come back, an advertiser will renew his/hers contract, when they see results. The easiest sale to make is to someone who has already seen what you can offer and liked it! The hard ones are the new ones. How do you persuade a potential advertiser to buy? How do you get new customers?
If you have read up to here you might be wondering why I am bothering with writing all this stuff. Well….because I want to prove a point; just bare with me for a little bit…
Most new customers/advertisers will be a reluctant to spend their money right away. They want to see demographics, statistics; they want to be certain that their advertisement will be seen by people that might buy their product or service. Nevertheless, my experience has shown that even if you have the most accurate data about who is watching or listening at a particular time, there is still a huge possibility that the advertisement won’t work. The advertisers know that, that is why they are reluctant in the first place. Even if you advertise here, on this highly targeted blog, it might work or it might not…In the case of television your ad will have a better chance to work when it is placed in the right slot, during the right show and the right time.
When someone places an advertisement on a blog they do so because they know what kind of readers that blog attracts. If it is a recipes blog, then the most successful advertisements will be those revolving around food, cooking and so on. If it is a make money blog like this the advertisements should be about money making opportunities or about how to increase ones traffic. The great thing about blogs is that they have readers that are interested in a particular topic.
This blog has readers that also have blogs, like you, and perhaps are interested in making more money blogging. One third of this blogs readers came from Entrecard and they might be interested in making money with Entrecard. Another third of the readers came from StumbleUpon and they might want to learn how to increase StumbleUpon traffic themselves. Aside from interlinking my blogs posts what I am doing here is using this post to `market` my older ones. I created a context in which older posts became relevant again…I could go on and write one more paragraph about the importance of increasing traffic when building a solid marketing vehicle for contextual products for your advertisers….Or even better how to run an advertising campaign and make money at the same time with Entrecard. Do you see what I mean?
Advertising on the other hand does not necessarily utilize the notion of the `context` in getting a message across. Marketing does!
There is a down side to advertising, even on blogs. Sometimes you can place an ad on a high traffic blog and never make any sales or even get any clicks, it happens. Your 125x125 ad might not be enough to do the trick. It might not have been the best day/week/month to advertise or perhaps your ad plain and simple, flat out sucked. Who knows? To get a few things straight…Lets limit this discussion to blogs that get moderate amounts of traffic. Let’s say 5,000 to 10,000 unique visits per month, like this blog. That means that almost 10,000 people check out the pages of this blog every month. Most of them come here for tips and advice. Wouldn’t it be nice to have lets say, half of those people read a post about something you wrote and follow a link to your site? I know I would love to have an extra 2000 visitors! It would be nice because I know how I can convert those visitors into dollars. Do you?
In order to fully grasp the magnitude of the wonders a blog can do for the advertiser is to comprehend the difference between the term marketing and advertising.
Wikipedia defines marketing as a societal process which discerns or, in other words, distinguishes consumers' wants. Once those needs and wants are distinguished, marketing focuses on a particular product or service to fulfill those wants, attempting to mold the consumers toward the products or services offered.
Marketing is a process, a societal process. Advertising is just one part of the marketing process. You can buy advertising on television, radio, a website but that will not necessarily mean that it will be effective. What will be more effective than advertising is building a community around your service or product. So, in my opinion advertising is effective when it is combined with an interactive process of community building.
That is why advertising on a blog can be more effective that advertising on some other kind of website or even TV show for that matter. Advertising on TV might get you more sales, depending on the reach however it might not be as effective in creating a community around that product. Also it really does cost more.
Advertising on a blog can be easily combined with other forms of marketing, like a contest, a post, a review an intriguing article that describes what is being offered and creates a `context` of validity that will intrigue the reader to follow a particular path.
Why is it great to market your product on a blog?
Highly Targeted Marketing
There is an 80% chance that you are here because you want to read about things you can do to make money blogging. The majority of blogger out there will at some point think about monetizing their blog, or get a better service to do so. Therefore there will always be more visitors. The down side is the competition, but it is not that hard to get 10,000 visitors a month and build an above average blog.
Blogs are interactive
Readers will post comments, participate in discussions, talk about their experiences about particular products/topics draw their conclusions and possibly write about the same topic on their blogs. Aside from the extra exposure an advertiser can get it helps build a better presence for their website with more backlinks. If you don’t know what I mean there are a few older posts of mine that will clarify any potential questions you might have. Read more on Keywords and Backlinks
Write Sponsored Reviews
If you are a blogger then you should be considering using your blog to market products and services of your choice. I would suggest you do so selectively so you don’t compromise your content. Be prudent and not greedy and it will pay off in the long run. Don’t think that you can trick your readers, they are smarter than you think, probably smarter than you! If you proceed on the writing for money path, make sure your reviews are honest and helpful. Get paid to write, there is nothing wrong with that; but always have the reader in mind. Don’t forget that it is because of the readers you are able to write for money.
So how can someone go upon writing for money?
Well I am pretty sure you have some across the different services out there that take a cut to connect advertisers with bloggers. Pay per post is one, and Sponsored Reviews is another one. I am active in the second one. They also have a referral program through which you can make a few dollars for referring other bloggers and advertisers. If you join through my referral links I will make 5 dollars for the first 50 you make and 10 for the next 200 or something like that.
Buy Reviews
Sponsored reviews keep 35% from what you charge the advertiser which is pretty decent. You can set your price anywhere from $10 to $1000 per review. What I like about Sponsored reviews is that the pay through PayPal and on a bi-weekly basis.
You don’t necessarily have to go through a `middle man` to get advertisers you can do it by yourself as well, talk to potential advertisers, make them offers and bargain. Make a move, act now think before you act and you should be ok. When I say think, I mean think! Don’t read what others are saying about a method a topic, don’t follow instructions blindly not even mine. See what is best for you, what suites your need, change things around and apply what you think will work best for you, for your blog.
If you have found this post helpful, then write a comment, if you only want me to read it, then specify so I can moderate it.
If you want to take this one step further, I will help you get started with writing for money. If you want to write about this blog, I will sponsor you! I will pay you with Entrecard credits to write a review for this blog, or a post you enjoyed reading. Post here or contact me through my Entrecard profile
http://entrecard.com/details/6436
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