So you have a blog… Congratulations!

Now what?

Establish a Strategy

After you create a blog and you satisfy that burning urge of yours to get what you think online, you need to figure out a few ways to engage your readers. Assuming that you have visitors you need to offer something to make them want to come back. Good content is usually the best way to go. Writing a few good posts on a particular topic can give you that edge over other blogs in that particular niche. It is all about focusing on one thing a bit more, rather than a bit less on a few more things…

In the case of make money blogs, competition is fierce and there are always going to be blogs that have been out there longer than yours and mine. Those are the ones that will be getting the bigger piece of the pie. So once you start your blog and you start receiving some visits you automatically get a little piece of the action; a really tiny slice of the “pie”. How do you proceed on making that piece larger? You have to strategise.

There are a few things you should focus on aside from writing, SEO, networking and then some more SEO. This post will be about how to prepare material for your posts in a way that allows you to become an ‘expert’ on particular niche.

Once you find a topic of your interest, research things and info of that topic that are current. Start your post series by writing a news piece, something new and current. Josh Witford at his Unconventional Marketing blog wrote about some tips you can use to always be on top of what is going on in your niche.

Be current

Write about what is going on in the blogosphere right now. Be informative and present new topics and opportunities to your readers. Research your nice daily, and try to find new services, new opportunities that you can present, help promote and as a result inform. Don’t hesitate to contact companies or bloggers directly ask them questions, learn about what they do and include the information on your posts. If you are in the business of writing reviews….even better.

Be Evergreen

Being current is important. Aside from writing about what is going on right now, you should frequently write about topics that will never loose their appeal. Solid advice regarding your niche, blogging in general, topics that will be searchable and bring in traffic for months if not years to come. Topics that will stay relevant are the ones that have to do with tips, advice, motivation and ideas. When you discover a current topic you enjoy, write a few posts about it, elaborate on it, the broader ideas relating to it. Once you write about something new, write the next post about the idea behind that. If you discovered a new way to make money blogging write a post on how to maximize that revenue. Or, if you write about a new social networking site, write a few posts about social networking. Write about the significance, the evolution, present tips and advice.

Be Helpful

You should always be able to write a post that will make someone’s life a bit easier. You can do so by presenting personal experiences, perhaps a milestone of yours. I try to do it as well. I start writing a series of posts that I plan out from before. I try to document my actions and in the end I usually post about how I achieved a particular goal. An example of this is the post I wrote about getting on page one on Google for the keywords Make Money Blogging. Everyone likes to read tips and advice on how to achieve a similar milestone or just to satisfy their curiosity. In the case of my milestone, I would suggest you read the posts in the Search Engine Optimization section.

Be Motivating

Present compelling ideas that make your readers relate think and reply to what you have to say. Encourage readers to leave comments and engage in conversation. Keep doing this for a while and other bloggers will start linking back to you. As the linking increases so will your ‘authority’ as blogger.

A few additional Tips:

Make sure your posts are not too long but not too short either, structure them like essays, with an introduction and a conclusion.

Have the search engines in mind. Optimize and then optimize some more. If you do keep optimizing traffic will be flowing in for years to come.

By following these simple steps on every topic you write about you will eventually have plenty of good content ranking well in searches. Going in depth, helps you gain authority status on certain topics.

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